Industry News 4/16/2015

EVENT: High Energy, Strong Orders & a New Show Format Bring Great Success to LA Men's Market

The Holiday '15 edition of LA Men's Market took place on the 13th Floor Penthouse at the California Market Center (CMC) in Downtown Los Angeles, April 7 & 8, 2015. The fourth run of the men's tradeshow moved from the CMC's Fourth floor B wing, known as AREA 4, to the 93,000 sq ft Penthouse, with over 150 brands exhibiting in an open booth layout.


"LA Men's Market was a huge success," says Kellen Roland, Founder of LAMM. "We doubled our buyer attendance from last show. Brands were booked from start to finish, and the show floor was bustling with a mix of top national buyers and local, independent retailers. The key to the show's future success will be focusing solely on the Holiday and Summer selling season.  We want to own those seasons in the Men's Tradeshow Market."


"LAMM provided a tight group of relevant vendors with a regional show vibe in the heart of the industry," says Keith Gardner, Senior Buyer for Zumiez. "The timing was great to button up some Holiday looks right as we move into the booking season."


In addition to Zumiez, other prominent retailers who were in attendance included Amazon, Bait, BLKMKT, Boarders Sports, Buckle, Compound Gallery, Feature LV, Hat Club, Hemingway & Pickett, Jack Threads, Kicks LA, Len Druskin, MilkMade, Need Supply Co, Pacific Sunwear, Pharmacy Boardshop, Poketo, Primitive, Revolve Clothing, Seed People's Market, Sun Diego, Zebra Club and hundreds more.


"LA Men's Market has quickly evolved into a can't miss show," says Kandice Hansen, Buyer from Revolve Clothing. "The new layout was great and made for an easy buying experience. It's nice to have a place to work with so many of our brands for the in between seasons and to catch up between major markets."


Caleb Lin, Executive Vice President of American Rag, called the Show, "The best LA Men's Market I've ever been to." Lin also said that the Show, "completely caught me by surprise. From the complimentary breakfast from Eggslut and Stumptown to the one-stop-shop collection of regulars we needed to work with, this past LA Men's Market was a complete surprise and pleasure. Saved my week."


The new layout consisted of 150 brands featured in an open booth concept categorized by aesthetic and category, streamlining the buying experience for attendees. Exhibitors, such as Brixton, felt that the new layout was extremely convenient for buyers and beneficial for each brand. "It was a great show for Brixton; the new open floor plan was much better," says Sean Hagger, Brixton Sales. "The buyers that I met with said this new format was easier to shop around. LA Men's Market had a great vibe which resulted in more casual & productive showings with our buyers."


Other participating brands, like ASICS, echoed the positive consensus amongst exhibitors."LA Men's Market has rapidly matured and become a great resource for us," says Colin Brickley, ASICS Lifestyle Sales and Marketing Manager. "The layout and energy was outstanding and the whole team goes out of their way to make sure that we have what we need. We are looking forward to witnessing the evolution. The future certainly looks bright."


The next Show will continue to be hosted in the Penthouse of the CMC in October, with exact dates to be announced shortly.