Industry News 4/20/2015

B$Z: Confluence Outdoor Supports Initiatives that Advance the Sport of Kayaking, Protect Rivers

Confluence Outdoor, parent company to nine leading paddlesports brands is sponsoring events, projects and organizations in 2015 that protect rivers, unite communities and push the sport of whitewater kayaking to new levels. Dagger, Wave Sport, Adventure Technology (AT) and Bomber Gear continue a longstanding commitment to every type of paddler, from motivated beginners learning basic techniques to the world’s best kayakers searching for the cleanest lines through class V rapids.

“We are proud to partner with altruistic organizations, river conservation groups, women’s and kids’ kayaking programs and inspirational events that celebrate paddling and support the river community at large,” said Confluence’s VP of Marketing, Cheri McKenzie. “As an industry leader, Confluence is committed to programs that use kayaking to enrich lives and protect the rivers where we love to paddle.”

Dagger, Bomber Gear, AT and Wave Sport are sponsoring a diverse lineup of events, programs and non-profits in 2015 that support river conservation efforts and connect communities. All four brands will be donating raffle prizes for fundraising events at Gauley Fest, Deerfield Fest and Feather Fest to help American Whitewater continue to protect endangered rivers. Organizations such as First Descents and Dare to Kayak encourage young adults with cancer and low-income kids to discover their true potential through kayaking and the outdoors. Girls at Play and Women’s Takeover encourage female paddlers to get out on the water together, gain confidence and learn to be leaders in a positive, supportive environment.

Confluence brands will also be supporting elite competitions, expeditions and films that expand the boundaries of kayaking and adventure. The GoPro Games, North Fork Championship and the Whitewater King of New York drive kayaking to new levels with the best paddlers in the world vying for the top finishes. Chris Wing’s Instructor Troubleshooter video series shows instructors how to teach complex freestyle kayaking moves and basic techniques, encouraging the next generation of kayakers to develop into great paddlers. Tyler Bradt’s Wizard’s Eye Expedition, Tom Janney’s The Next Horizon Line video, Leeway Collective’s photo and video projects, and the Wells brothers’ Mountain Mind Collective movie, For the Love of It showcase incredibly talented paddlers exploring some of the hardest and most remote stretches of whitewater in the world.