Industry News 4/21/2015

EVENT: Third Street Promenade Get's a Facelift

PACSUN recently underwent a remodel of its flagship store on Third Street Promenade in Santa Monica, California. The 4,281 square foot store now features a 22’ retractable door that opens the entire storefront to the heavily trafficked promenade, removing any barriers to entry and showcasing product at the leaseline for all local and international visitors. They also added a 22’ illuminated graphic billboard above the storefront showcasing original artwork by local artist, Tyler Spangler; PacSun plans to update that illuminated billboard throughout the year featuring new works by local artists in different mediums celebrating the brand’s connection to the arts and design community. This location will serve as the company’s hub for its biggest product launches, marketing stories and future events.

The store features dedicated shop-in-shops for top brands including NIKE SB, Hurley, Vans and Brandy Melville unlike anything in the current marketplace and offers the best of PacSun with product from Diamond Supply Co., The Hundreds, Brixton, Adidas, V/SUAL, RVCA, Young & Reckless, Volcom, Beats by Dre, Stance, Bullhead Denim and top women’s fashion lines including Kendall & Kylie, Gypsy Warrior and Billabong.

Nick Diamond and hometown favorite, rapper Evidence, were on site for the grand re-opening.