Industry News 4/22/2015

EVENT: Struktur Creative Conference Announces 2015 Program & Speakers

Struktur Event (Struktur), the creative conference for active, outdoor and urban design, announces the program for its event on May 6 – 8, 2015 in Portland, Oregon. Struktur is designed as a cross-disciplinary event that explores the intersection of user experience, trend research, materials science, and their influence on design. The conference offers a combination of visionary presentations and social events to help advance the design of active outdoor apparel and equipment. Registration is open through May 5, 2015 at:



Struktur will kick-off with an opening reception sponsored by leading impact technology brand XRD. The evening will explore the innovations and technologies that drive the outdoor industry. The reception is open to non-conference attendees. Please contact for further details.

5:30 – 8:30 PM – Opening Reception at the University of Oregon Innovation Lab (Sponsored by XRD)

6:30 – 7:00 PMTerrain Fertile: The New Fertile Landscape in Active Design

Special Presentation by Janna Stark, Trend Consultant at Promostyl

7:00 PM – XRD Design Challenge

Special Presentation by Dave Sherman, Technical Design Solutions Manager at XRD

Join XRD and its Impact Institute experts in a creative team challenge to learn about building products for impact, style and function. Prizes will be awarded.


9:30 – 10:30 AM
Opening Keynote: Leading by Design
Presentation by Allison Ross, Creative Director at Nau

10:30 – 11:00 AM
Becoming a Design-Focused Company
Presentation by Jedd Rose, Founder + Creative Director at
Topo Designs

11:00 – 11:30 AM
Globally-Inspired Design
Presentation by Ryan Hitzel, Founder of
Roark Revival

11:30 AM – 12:00 PM
Fail Hard: Getting and Staying Inspired
Presentation by Douglas Davidson, Design Director (Bags, Luggage + Accessories) at
Burton Snowboards

1:30 PM – 2:15 PM
Ownership + Innovation in the Design Industries
Presentation by Johanna Blakely, Managing Director + Director of Research at the Norman Lear Center, USC


2:15 PM – 3:30 PM The Role of Design from A to Z
Panel Discussion with Emily Walzer (
Textile Insight), Allison Spahr (Polartec), Jessica Hemmer (Bemis), Star Hoerauf (Design Consultant, Thrive Clothing), Kiersten Muenchinger (University of Oregon); Rick Fowler (Youngone)

4:00 PM – 5:00 PM
Keynote: Design Leadership
Presentation by David Sherwin, Director of User Experience at + co-author of a toolkit from frog

6:00 PM – 9:00 PM – Evening Reception at Snow Peak Flagship Store



9:00 – 9:30 AM Stylish Outdoor Gear vs. Outdoor-Inspired Style

Presentation by Andrea Westerlind, Founder of Westerlind Outdoor

9:30 – 10:00 AM Bringing Japanese Design to the U.S. Market

Presentation by Nate Borne, General Manager, USA at Snow Peak

10:00 – 11:00 AM The Modern Outdoors Woman

Panel Discussion with Jeanine Pesce (RANGE), Jessica Cote (K2 Snowboarding), Jennifer Zollars (Mountain Hardwear), Ali Carr Troxell (Headwaters Collective), Bryan Rees (

11:00 AM – 12:00 PM Bags are the New Sneaker

Panel Discussion with Taylor Welden (Carryology), John Canfield (High Above), Martina Brimmer (Swift Industries), Hadrien Monloup (Bellroy)

1:30 PM – 2:30 PM Gear Sharing and the Sharing Economy

Presentation by Mike Brown, Co-Founder of Gear Commons

2:30 PM – 3:00 PM Hip Camping

Presentation by Eric Bach, Co-Founder of Hipcamp

3:00 PM – 3:45 PM Connecting to the Audience

Panel Discussion with Scott McGuire (The Mountain Lab), Taylor Murray (Shwood), Jeff Lancial (Shwood), Nathan Mack (Giro), Hans Aschim (Cool Hunting)

4:15 PM – 5:00 PM The Future of Stuff

Presentation by Benji Wagner, Founder of Poler

6:00 PM – 9:00 PM – Closing Reception at Poler Flagship Store

To register to attend Struktur, please visit Admission is $595.00 per person. Group discounts and student rates available. Please contact for further details.

Programming is made possible in partnership with event sponsors: Polartec, Bemis, Cordura, Mailchimp, XRD, DriRelease, Portland Development Commission, Textile Insight, Poler Outdoor Stuff, Snow Peak, University of Oregon, Range, Gestalten and Carryology. For Struktur updates, news and registration information, please subscribe here.