Industry News 5/5/2015

EMP: SAXX Underwear Co. appoints Adam Greene as Marketing Director

SAXX Underwear Co. is pleased to announce the addition of Adam Greene as its newly appointed Marketing Director, effective immediately.

A 17-year industry veteran, Greene joins SAXX with almost a decade of senior marketing leadership experience - most recently at Smith Optics where, for the past two years as Marketing Director, he provided leadership in developing and implementing all marketing efforts for Smith’s Snow, Bike, MX, Surf, Optical and Elite categories.

“I am really excited to welcome Adam to the SAXX senior management team at a fun but critical time of fast-paced growth for our brand,” said SAXX Underwear CEO Tim Bartels. “  His tremendous track record of leading remarkably successful teams for premium brands in our industry makes him a welcome asset to the SAXX team. We see a lot of opportunity to continue to accelerate our SAXX brand voice and increase awareness in North America and globally. Adam has what it takes to deliver on our next chapter of the amazing SAXX story and journey.”

Prior to Smith, Greene spent seven years at SCOTT Sports, five as the company’s US Marketing Director. During his time there, he developed a multi-channel marketing strategy for all of SCOTT’s business units that helped foster brand loyalty.

“It's very exciting to join SAXX at a time when the company is uniquely positioned for exceptional growth," says Adam Greene. "This is the ideal situation for me to leverage my experience in developing an all-encompassing marketing strategy that connects the right customers to the SAXX brand, builds consumer loyalty and drives sales through retail and online.”

Greene will be based in SAXX Underwear’s Vancouver headquarters and will play a crucial role in supporting the next stage of the brand’s growth.