Industry News 5/6/2015

B$Z: 2015 Summer Signature Line, Custom Skateboards and Wakeboard Collections are Here today announced the release of the new summer line of apparel and gear for females in action and adventure sports. With spring in the air, crew and fans trade the snowboard for the wakeboard and skateboard to keep women and girls looking good and riding sideways as the warm weather ensues.

Utah based releases its summer signature line and partner product offerings exclusively at providing fashion and gear specific for the nation’s female athletes of all ages. With passion for snow, wake, skate, surf, mtb and beyond along with the dedication to bring awareness, participation, and growth for females in these sports, the company is quickly growing a global community to break culture and gender-based boundaries.

Shred Academy is the theme for this seasons signature collection designed as a badge of empowerment for girls and women who rip with sizing to match. Founder Gina Duffy and the International Ambassador team have also put together Wakeboard and Wakesurf gear pairings for the beginner to advanced She Shredder. We are also offering custom skateboards for this season. Says Duffy

The dark navy blue, neon coral, heather grey, army green and lilac are the core color palette for this seasons line and all our designs are emblazoned with the Shred Academy empowerment messages along with extended statement to Be Bold, Be Brave, Live Free, Shred ON! affixed in leather. Each piece is super soft, comfy, and well made. We also have a rash guard in the line for all our water sports girls. Girls who participate in these sports are going to really connect with the new line. Duffy added. has also added some key players to the business team including Kelly Vance as social media strategist. Kelly is also a founder and executive director of Shred Betties, a top media outlet for females in snowboarding across the world. We are stoked Kelly had bandwidth to join our team and we are excited for the alignment with Shred Betties ongoing. Says Duffy. Virginia Buechel also came on board the business team as Content Manager bringing her passion for board sports and incredible digital marketing chops to bear. also welcomed graphic designer Lauren Roberts who marries her creative with a pension for wakeboarding and skating. The brand and team are growing so fast in just our first eighteen months in business. I am amazed and grateful! Duffy also added. has also become a lighthouse for girls and women in these sports and as result a formal ambassador program was launched in addition to sponsorship opportunities for athletes now boasting ranks in 15+ U.S. states and several other countries. These girls and women are directly contributing to the direction of the brand. It is their brand. Says Duffy

Sponsoring and executing events all over the country and world has also become the norm for this young brand with a mission to support females in these sports. Currently, a Ladies Night series at Flowrider, UT, an indoor wave pool is in mid program with pro coaching and contests weekly. This was a great spring promotion for us coming off our snow season events keeping all our local girls that love skateboarding, wakeboarding, off-roading, mountain biking, snowboarding, skiing, surfing, or in sum, shredding together while the seasons change. Duffy shared.