Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign (read it on forbes.com)
Why Read It? Because creating your personal brand does not mean simply promoting yourself through social media.
- Showing others they can count on you is a large part of creating your personal brand
- Your brand is similar to a trademark, in that, you want to protect it while building it
- How others view you as an individual and a leader is your brand
"Personal branding, much like social media, is about making a full-time commitment to the journey of defining yourself as a leader and how this will shape the manner in which you will serve others."