Industry News 5/18/2015

VIDEO: Element Advocate Jeremy Fish Releases Zipper Series

This season, Element partners with San Francisco-based artist Jeremy Fish to bring his highly acclaimed "Zipper Series" to our board graphics.

Exploring the theme of evolution and authenticity, his whimsical designs have been re-tooled for our hardgoods series and apparel collection. Each artistic design is based on the passion and drive behind Element team riders - symbolized by the underlying graphic when the animal is unzipped.