Industry News 5/21/2015

B$Z: Push Sales and Marketing Now Representing GRAYL in Colorado and New Mexico

GRAYL has hired Push Sales and Marketing to represent their line of personal water filters and purifiers in Colorado and New Mexico. 

Push is managed by Danny Barone and Axel Geittmann, who collectively have over 23 years in the territory focused on the outdoor, bike, specialty retailer, box store, and specialty run markets.  Additionally, they both come from strong retail buyer and managerial backgrounds with over 15 years of collective experience. Push also represents SMITH, Suncloud Optics and Forecast Optics.  

"GRAYL is one of the most innovative and exciting new products I've seen in a while. I'm glad to be a part of this endeavor and am excited to see what the future holds for such an intriguing brand,” said Barone. "Having used GRAYL personally, I am incredibly impressed with the product design and functionality,” said Geittmann. “As a sales rep, you look to work with brands who exhibit passion and offer innovative solutions. GRAYL does both plus so much more. I'm very excited to partner in their success!"

"Having worked with both Danny and Axel in the past, I am pleased to be working with them again in this new venture,” stated Shawn Penrod, GRAYL’s new Sales Director. “I am excited to have them represent and be part of the GRAYL team in the Rockies.”

Seattle-based GRAYL is distributed internationally and is committed to making practical and durable water filtration and purification. GRAYL’s Water Filtration Cup works like a French Press and is sold in more than 300 retail locations globally. GRAYL’s unique interchangeable filter system provides varying levels of protection. The Tap Filter removes many chemicals and heavy metals, the Trail Filter adds protection from bacteria and protozoan cysts, and the Travel Purifier provides the ultimate defense against viruses.