Industry News 6/4/2015

B$Z: NBC Sports Ventures Announces Strategic Alliance with Nitro Circus

NBC Sports Ventures, a division of NBC Sports Group, and Nitro Circus, today announced a multi-year strategic alliance that will feature Nitro Circus programming to air across NBC, NBCSN and NBC Sports Live Extra. In 2015, the content partnership will include the launch of a new series on NBCSN, and two 90-minute specials that will air on NBC and NBCSN. In addition, all Nitro Circus programming will be streamed on NBC Sports Live Extra.

NBC Sports Group’s coverage will begin on July 12, when NBC will broadcast Nitro Circus: Revolution Day, a 90 minute special chronicling the ongoing competition between BMX superstars Jed Mildon and James Foster as they attempt to make action sports history by landing the world’s first quadruple backflip. Following Revolution Day, On September 12, NBCSN will broadcast Nitro Circus: The Biggest Trick Ever In Action Sports, a 90 minute special detailing freestyle motocross athlete Josh Sheehan’s recent attempt to complete the first ever triple backflip on a motorbike.

On Thursday, October 15 at 9 p.m. ET, NBCSN will debut Nitro Circus Crazy Train, an eight-part non-scripted reality series that will air on Thursday nights. Each one-hour episode of Crazy Train will feature a regular cast of athletes and signature stars from the Nitro Circus stadium tour, and give viewers a behind-the-scenes look at the daily lives and journeys of the Nitro Circus team. Crazy Train cast members include action sports icon Travis Pastrana, along with freestyle motocross star Adam Jones, groundbreaking female FMX and BMX athlete Jolene Van Vugt, and BMX champion Chad Kagy.

“We are excited to launch this partnership with Nitro Circus,” said Rob Simmelkjaer, Senior Vice President, NBC Sports Ventures. “The skill of the athletes and the excitement of their stadium shows is remarkable. Crazy Train and Revolution Day will give our viewers an exclusive look into the lives of these super star athletes.”

“We are thrilled to team with such an iconic company as NBC Sports Group.  This is a fantastic home for Nitro Circus as we open this exciting new chapter for our brand,” said Michael Porra, Nitro Circus CEO and Creative Director. “NBC Sports’ impact on sports television is undeniable, and this partnership offers other fantastic opportunities that will introduce us to an even wider audience.  This is a game-changer for us, as well for action sports.”

Since 2009, nearly two million people have attended Nitro Circus stadium shows and performances. In 2015, Nitro Circus will hold 37 shows in North America and nearly 100 shows across the globe. Nitro Circus tours annually feature more than 40 different athletes.