Industry News 6/8/2015

B$Z: Piping Hot Announces Professional Surfer Sally Fitzgibbons as Official Brand Ambassador

­ Piping Hot today announced globally recognized surf champion, Sally Fitzgibbons as the brand's official new ambassador. Through this partnership, the newly crowned Fiji Pro champion will become the global spokesperson for Piping Hot and appear as the face of the brand's upcoming marketing and publicity campaigns.

"I am incredibly excited to be an ambassador for Piping Hot, a brand that has such a rich surf heritage in Australia," says Sally Fitzgibbons. "It was important to partner with a brand that shares my passion for surf, health, fitness and an active outdoor lifestyle and I am really excited about the brand's potential, both in Australia and around the world."

Born and raised on the south east coast of Australia, and one of the country's most admired athletes, Fitzgibbons is renowned for becoming the youngest World Surfing Tour qualifier in history in 2008. She has won numerous surfing competitions around the globe, was the youngest surfer to win an Association of Surfing Professionals (ASP) Pro Junior title at age 14 and also won the first ever Australian Open of Surfing. Currently a top ranked athlete on the women¹s world tour of surfing, Fitzgibbons¹ next goal is to win a World Champion title.

Dan Castle, Managing Director of Saban Brands Lifestyle Group says, "As one of surfing's 'it' girls, Sally is the perfect ambassador for Piping Hot - one of the most successful surf brands in Australia. The brand, which is celebrating its 40th anniversary this year, is rooted in competitive surfing and with Sally's passion, dedication, extreme talent and adventurous spirit, she is a true reflection of the Piping Hot brand essence. We¹re excited to work closely with Sally as we expand Piping Hot around the world."

"Target is delighted with this new partnership. Sally will bring a fresh integrity to the brand that we know our customers will love, adding to the already longstanding and positive relationship between Piping Hot and Target," says Gillian Ridley Whittle, Director of Womenswear, Lingerie, Footwear and Accessories at Target Australia.

Saban Brands Lifestyle Group is investing in Australian design and marketing talent to elevate Piping Hot¹s already prime positioning within Target Australia stores to new levels. Beyond the enhanced and refreshed footprint within Target Australia, there are plans in place, utilizing Saban Brands Lifestyle Group¹s global infrastructure to expand internationally.

For more information, please visit www.pipinghotsurf.com and follow the brand on Facebook, Twitter and Instagram.