Industry News 6/11/2015

B$Z: Never Been Done - The Cole Lite 3

Chris Cole has almost too many NBDs under his belt to count, and today his new DC pro model is launching with more tech features in a skate shoe than ever before.  Chris continues to carve his own lane as he pushes the limits of skateboarding, and the Cole Lite 3 is the evolution of its predecessors with a Duallite midsole, Super Suede, High Abrasion Screen Print toe panel and brand new Super Stitch giving the shoe long lasting durability.  To top it off the internal bootie and Ortholite┬« sock liner provide the step-in comfort.   Simply put, a shoe of this caliber has NEVER BEEN DONE.