Industry News 6/16/2015

EVENT: Gold Medalist Bode Miller Celebrates Father’s Day with Jose Cuervo’s Reserva de la Familia

Jose Cuervo’s ultra-premium exceptionally aged tequila, Reserva de la Familia, is kicking off Father’s Day with an art-centric initiative with Olympic skier Bode Miller and his father, Woody, to celebrate the unique bond between Father and Son – a bond that has cemented the brand as a staple in Mexican culture for the past 200 years. Bode has created a one-of-a-kind wooden case designed to house the unprecedented liquid as a personal gift for his father, which was unveiled last night at the Jose Cuervo Reserva de la Familia Father’s Day Fiesta in New York City.  



Rooted in sophistication and familial tradition, Jose Cuervo’s Reserva de la Familia comes from the ultra-aged, private reserves of tequila that Don Jose Antonio de Cuervo shared with his children in the late-18th century. Each bottle of Reserva de la Familia is encased in a wooden box adorned with the work of a carefully selected Mexican artist. For more than 200 years, Reserva de la Familia has become a symbol for the unique bond between Father and Son, since the tequila has been handmade by 10 generations of fathers and sons.   

And now for Father’s Day, Bode Miller will follow the Cuervo tradition. He has decorated the box inspired by his relationship with his father – a design based on Bode’s childhood with his father growing up in New Hampshire, both on the tennis courts and ski slopes. Bode pays homage to everything Woody taught him about tolerance, respect, love, life and sports in this custom design.   

“Just as Don Jose Antonio de Cuervo shared his craft and passion with his children, my father has instilled in me a sense of determination, perseverance and competitiveness that has helped me become the most decorated Olympic skier in our nation’s history,” says Bode. “It’s my honor to give back to him the finest aged tequila on the market, and my thanks to the Cuervo family for allowing me to customize it just for him.” 

Miller unveiled and presented the bottle box to his father at a private reception at The Viceroy Hotel in New York City on Monday, June 15, 2015. 

Jose Cuervo has also commissioned other talent to create one-of-a kind designed bottle boxes inspired by their special relationships with their fathers. HGTV star, founder of the children’s non-profit organization, Carter’s Kids and notable lifestyle author, Carter Oosterhouse; explorer, environmental advocate and Emmy Nominated Host of FOX’s Awesome Planet, Philippe Cousteau, grandson of famed oceanographer and explorer Jacques Cousteau; and retired Super Bowl Champion with the New York Giants, and current ESPN NFL analyst, Antonio Pierce, have each created beautiful boxes to honor their fathers. All four boxes were unveiled last night at the private event.