Industry News 6/30/2015

B$Z: Pistil Unveils Inaugural Women’s Lifestyle Bag Collection for Spring 2016

Pistil, maker of thoughtfully designed modern accessories, will debut its introductory collection of practical, functional and fun women’s lifestyle bags at Outdoor Retailer Summer Market, August 5-8, 2015 in Salt Lake City. The new casual lifestyle bags for active women-on-the-go will be sold at select North American specialty retailers beginning Spring 2016.

“We wanted to make bags that we would use all day for the things we do most of the time; versatile bags that can seamlessly go from work to workout to dinner,” said Pistil’s Director of Product, Tood Douglass. “Bags that look great, feel right, and function well through the mix-up of activities that make up our everyday lives.”


A carefully curated initial offering brings to market six versatile bag styles in a variety of textural-rich premium materials, with shapes ranging from a spacious tote to a small pouch, and all with Pistil’s signature attention to detail. Designs are classic with a twist, casual and easygoing, yet durable enough for daily use.  High quality materials include cotton canvas, jute-cotton blend, polyester straw, soft faux leather, metal zippers and hardware.  Styles are available in up to seven colorways with bright contrasting linings.


“The momentum and sell-through of our accessories continues to be exceptional and our retailers are demanding more,” said Pistil’s Head of Sales, Darren Glassman. “Adding bags to our current product category mix for summer - that includes hats, scarves, headbands and belts - is a natural progression for the brand. Tood and her team have created a bag line that fits right in with the trademark Pistil sense of style and grace. We are looking forward to launching it with retailers.”


Finders Keepers:  This top-load bucket-style backpack is the ultimate stuff-and-go option and easily makes the transition from office to gym to beach, or anywhere in between. A hidden zippered pocket on the back offers a secure spot for valuables; an interior zippered pocket is the ideal spot to stash your lip balm and sunscreen. Offered in four material options with metal hardware throughout, all with supple faux leather shoulder straps, base, trim, and drawcord closure with flirty tassel details.


Gotta Run: The aptly named Gotta Run fits a day’s essentials in a perfectly organized compact package. Details include a comfortable adjustable crossbody strap, plentiful pockets provide dedicated space for phone, sunglasses, keys, etc, and main interior is sized to carry a tablet. Offered in six material options, all with faux leather trim, metal zippers and hardware.


View the entire new Pistil collection at Outdoor Retailer Summer Market in Booth #24001.