Industry News 6/30/2015

EMP: Reynolds Cycling Hires Billy Demong as Sponsorship and Marketing Coordinator

Reynolds Cycling wasted no time in snatching up recently retired Olympic champion in nordic combined (cross-country skiing and ski jumping), Billy Demong, as marketing and sponsorship coordinator.



 

“I’m excited to segue from my athletic career right into my role at Reynolds,” said Demong. “I see lots of parallels from my skiing career – building a team, setting goals and determination to reach them. Immediately when I walked into the Reynolds office, I could feel the team’s passion as they create the next generation of wheel technology.”

 

Demong previously worked on marketing and sponsorship for the USA nordic combined and ski jumping teams. In his new position at Reynolds, Demong will report to Mike Dufner, Reynolds’ CFO and director of sales and marketing.

 

“Billy was a natural fit for the job with his team-focused, driven and winning attitude and previous roles in marketing and sponsorship development,” said Dufner. “With his combination of racing and business experience, he’ll immediately raise our game and naturally gravitate toward being a leader on our team.”