Industry News 7/7/2015

B$Z: Honda Adds to Excitement in Orlando at 2015 American International Motorcycle Expo

The American International Motorcycle Expo (AIMExpo) announced today that American Honda (Honda), a leading manufacturer of motorcycles, ATVs and side-by-sides, will make its AIMExpo debut October 15-18 at the Orange County Convention Center (OCCC) in Orlando. The world’s most iconic powersports brand will be represented both inside the OCCC and at AIMExpo Outdoors! With the addition of Honda, AIMExpo now includes all four Japanese brands among its continually expanding list of key OEMs. 


Honda representatives were interested observers at AIMExpo last year, when they had the opportunity to appreciate the energy and efficiency of the event that continues to revolutionize the powersports industry in North America. Based on their firsthand experience and feedback from stakeholders, Honda recognized the strong and growing potential of AIMExpo’s unique all-encompassing platform.

“We’re pleased to officially be a part of AIMExpo for 2015,” said Chuck Boderman, VP, Powersports Division at American Honda. “During our activities around last year’s show, it was clear that it can be an effective avenue for us to connect with our customers, dealers, industry partners and media friends. We look forward to being in Orlando in October.”

Honda will take full advantage of the innovative AIMExpo structure to showcase its latest two-wheel and four-wheel powersports model lines inside a stunning new booth (#573) in the OCCC; to educate and inform its expansive dealer network; to offer interactive demo rides at AIMExpo Outdoors!; and to actively engage with trade and consumer attendees throughout the four-day event. With the iconic Honda Gold Wing celebrating its 40th anniversary this year and the recent announcement of the forthcoming 2016 Pioneer 1000 multipurpose side-by-side, Honda will have no shortage of important models to display.
 
“Honda adds a significant and welcomed presence to the show floor at AIMExpo, and to the strong experiential element of AIMExpo Outdoors!,” said Larry Little, VP and GM of AIMExpo. “They did their homework and recognized the value inherent in the platform’s expansive architecture and will be taking full advantage of the four days of opportunity presented this October in Orlando. It’s going to be a very exciting exhibit hall this year and we look forward to welcoming Big Red and the new machines they’ll be bringing to the party!”

More than 400 exhibitors have already committed to AIMExpo in 2015. Exhibitor presence builds each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).
 
Be sure to stay tuned to the AIMExpoUSA.com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.