Industry News 7/7/2015

B$Z: Updates Their Popular Summer Shred Academy Collection with New Pieces + New Events today announced the release of a capsule collection as an extension to augment their popular “Shred Academy” summer line of apparel and gear for females in action and adventure sports. With summer in full effect the crew are deep into their wakeboard, surf, mountain bike and skateboard seasons and they intend to keep everyone stylin’ with a capsule collection of unique pieces designed to augment the brand lines designed as a badge of empowerment for females in action sports. 

Utah based releases this capsule collection for summer and enhanced partner product offerings exclusively at providing fashion and gear specific for the nation’s female athletes of all ages. With passion for snow, wake, skate, surf, mtb and beyond along with the dedication to bring awareness, participation, and growth for females in these sports, the company is quickly growing a global community to break culture and gender-based boundaries. 

“Shred Academy” is exactly what they are doing with a host of regional events near their headquarter region of Northern Utah including a wakeboard clinic with professional wakeboarder and team athlete Taylor McCullough sponsored by Tige boats, a monthly ladies night series focused on wakeboard, wakesurf and Stand Up paddle boarding with Club Rec and an ongoing monthly ladies night at Flowrider, Utah with Pro Coaching from team athlete Dee Spencer. This is in addition to supporting and sponsoring a number of other female focused events in wake and skate all over the country including Girls Ride the Wake (GTRW) in Southern California as a presenting sponsor and the Girl Connect: Unexpected Power Skate Event in Belgium for the second year. “We are producing and supporting all the events we can to get more girls into these sports, create learning opportunities and grow this sisterhood of shredders across the U.S. and the World.” Says founder, Gina Duffy. continues to grow as a beacon for girls and women in these sports with formal ambassador and sponsored athlete ranks growing exponentially. “These girls and women are directly contributing to the direction of the brand. It is their brand. They exude our mantra:  Be Bold, Be Brave, Live Free, Shred ON!” Says Duffy is expanding reach with unique partnerships and support from sport endemic media outlets like Alliance Wakeboard Magazine who continue to support the brand and community development with digital support including custom social media contests and campaigns even without much of an ad budget to support such things….yet. Alliance Wake has agreed that a brand like ours supporting females is good for the Wake Sports industries at large and is doing all they can to help us grow. Organizations such as Shred Betties, a top tier outlet for females in snowboarding has aligned with similar support as the missions are synonymous to grow and expand voice for females across action sports.