Industry News 7/14/2015

EVENT: Mountain Dew® Green Label Films and Brain Farm Announce the World Premiere of WE ARE BLOOD

Mountain Dew® Green Label Films in association with Brain Farm announced today that WE ARE BLOOD – the highly anticipated film about skateboarding – will premiere on August 13, 2015 in Los Angeles in conjunction with the start of the Dew Tour L.A. stop.

The world premiere of WE ARE BLOOD will be held at The Theatre at Ace Hotel in Downtown Los Angeles.  One encore screening will also be featured at The Theatre at Ace Hotel on Saturday, August 15. Tickets will be available at the Ace Hotel box office.

Directed by Ty Evans, the feature length film stars professional street skateboarder and DEW® athlete Paul Rodriguez as he and other top skateboarders travel the world, pushing the limits of what's possible on a skateboard and celebrating the unconditional bond created by the simple act of skateboarding. With staggering cinematography, state-of-the-art cameras and unique perspectives that lend to a cutting-edge, progressive skateboarding experience, WE ARE BLOOD takes viewers through Spain, Brazil, China and Dubai,
thanks to the support of film sponsor XDubai, as well as on a classic road trip across the United States.

Watch the official WE ARE BLOOD film trailer here.

Following the Los Angeles premiere, WE ARE BLOOD will launch a screening tour across the United States and globally at select locations including:

Thursday, August 20 – New York, N.Y.

Monday, August 24 – Boston, Mass.

Tuesday, August 25 – Denver, Colo.

Wednesday, August 26 – Chicago, Ill.

Friday, August 28 – Amsterdam, Netherlands

Saturday, August 29 – Munich, Germany

Sunday, August 30 – Vienna, Austria

Tuesday, September 1 – Portland, Ore.

Wednesday, September 2 – San Francisco, Cali.

Thursday, September 3 – San Diego, Cali.

Friday, September 4 – Houston, Texas

Saturday, September 5 – Dallas, Texas

Thursday, September 10 – Sao Paulo, Brazil

The film will release worldwide in mid-August in Ultra HD 4K and HD on digital and other VOD and streaming platforms such as iTunes, Amazon Instant Play and MGO as well as on DVD and Blu-ray in Zumiez and other core skate shops.

For more information about the film and screening tour, please visit and join the conversation using #WEAREBLOOD.


Paul Rodriguez: Instagram / Twitter (@prod84), Facebook (

Mountain Dew: Instagram / Twitter (@mountaindew), Facebook (

Green Label: Instagram / Twitter (@greenlabel), Facebook (

Brain Farm: Instagram / Twitter (@BrainFarm), Facebook (