Industry News 7/21/2015

B$Z: Arnette Eyewear Presents Fall 2015 Collection

Arnette Eyewear, leading eyewear brand known for their classically infused and unconventional designs, continues to offer unique and stylish eyewear with the release of their new Fall 2015 Collection. A wide selection of versatile silhouettes instilled with modern design dominate the five newly launched styles in their sunglasses range, while the three new releases in the optical line exude attention to design and detail in a classic mix of colors and clean shapes.

“We are very excited to release the new Fall 2015 Collection to market,” states Joe Freitag, Global Brand Director. “We’re launching the line by showcasing the D-Street frame alongside long-time surf ambassador Chippa Wilson, as well as introduce the world to a talented and upcoming musician, Jordan Buckelew, alongside the Supplier sunglass, and Improv and Time Stretch RX glasses. With support from these activations for our new designs, the Fall 2015 Collection truly captures the creativity and vision that is the driving force behind the Arnette brand and its fans.“


Key styles in the new sunglasses range include the D-Street, Moniker, and Supplier. The D-Street features lightweight 6-Base lenses, a durable lightweight frame and interchangeable A.C.E.S. temples as part of the Arnette Creative Exchange System. For a more elegant and sophisticated look, the Moniker offers timeless design featuring thin stems and round lenses. The Supplier is a large and bold square frame that screams an aggressive attitude made for all day wearability and toughness.

Additional sun releases include the Straight Cut and Heist 2.0. Highlighting a softer silhouette and lens shape, the Straight Cut is a perfect fit for a multitude of face shapes. The newly designed Heist 2.0 is a modern interpretation of the Arnette classic featuring 8-Base lenses and a large yet clean frame design.

The new styles added to Arnette’s optical collection include the Improv, Drum Machine, and Time Stretch. With a round shape and simple stem design, the Improv is a classic, available in eye-catching color combinations such as Matte Black/Opal grey, Matte Havana/Opal Beige, Matte Black/Havana, and Gloss Black.  The Drum Machine is a balance between aggressive and tranquil. Slightly rectangular and V-shaped featuring a full acetate frame, slim temples, and signature D.O.T. stems. Rounding out the optical range is the Time Stretch, preppy in featuring upward curves and contours that compliment its round shape.

Arnette’s new Fall 2015 Sunglass and Optical Collection is available this July on www.arnette.com and fine eyewear retailers worldwide.