Industry News 7/21/2015

EMP:AVEX Hires Colleen Nipkow, Marketing Communications Manager & Allaina Jeffreys, Creative Manager

AVEX, a leading reusable water bottle brand for outdoor adventurers, expands its team with the hire of Colleen Nipkow, marketing and communications manager, and Allaina Jeffreys, creative manager. In Nipkow’s new position she will lead the company’s brand marketing direction for North America and international business while Jeffreys will manage and design the AVEX brand identity.

Prior to this new role, Nipkow was the marketing director at Gregory Mountain Products where she helped develop and implement brand marketing direction and tools with senior management. Her depth of experience in the outdoor industry extends to previously held positions as the marketing manager at SCARPA North America and as senior marketing manager at Black Diamond Equipment. 

Nipkow will utilize her extensive experience in the outdoor industry to develop and execute a marketing and social media strategy.