Industry News 7/21/2015

B$Z: Yamaha Watercraft to Showcase WaveRunners and Boats at 2015 AIMExpo

The American International Motorcycle Expo (AIMExpo) announced today that Yamaha WaterCraft Group (Yamaha), a division of Yamaha Motor Corporation, U.S.A., has signed on to be an exhibitor at AIMExpo this October 15-18 at the Orange County Convention Center (OCCC) in Orlando. Yamaha WaterCraft becomes the first dedicated marine segment manufacturer at AIMExpo and will join its motorsports division counterparts as it showcases its award-winning lineup of WaveRunners, Wake Boats and complete line of accessories for attendees of the third-annual powersports event.
With valuable input from dealers, media and consumers, as well as that of brand representatives who experienced the show first-hand last year, Yamaha recognized the unique opportunity to connect and engage with a host of new and existing customers at the groundbreaking event. The all-encompassing platform will also allow Yamaha WaterCraft to put the spotlight on the marine segment of the powersports industry for the first time at AIMExpo.

The 2015 Yamaha 242 Limited S

“For the past two years we have been hearing from a number of sources throughout the greater powersports industry that AIMExpo was the place we needed to be,” said Bryan Seti, general manager of Yamaha’s Watercraft Group. “For 2015, we have committed to a presence at this multi-faceted event where we will showcase a wide range of products and accessories for trade, media and consumer attendees to engage with.”
With industry leading personal watercrafts (PWC) and boats for a variety of applications, Yamaha WaterCraft’s booth on the AIMExpo exhibitor floor will surely be a popular destination. Many of the manufacturer’s latest products will be on display, unveiling the technological innovations that have made Yamaha one of the most successful brands both on land and in the water.

The 2015 FX Cruiser SVHO

“Yamaha’s motorsports division was one of AIMExpo’s founding participants so we’re thrilled to have Yamaha WaterCraft join them and the rapidly expanding list of exhibitors at AIMExpo,” said Cinnamon Kernes, AIMExpo Show Director. “With Yamaha’s presence on the AIMExpo show floor this represents an important and key segment of the powersports industry, something the trade, media and consumer attendees will all appreciate, and is indicative of the all-inclusive stage AIMExpo has created for the diverse product categories of our industry.”

In addition to its product displays, Yamaha will also have some of its sponsored athletes on hand at its booth (#2201) on the show floor. These talented athletes, some of who will be coming fresh off championship runs at the IJSBA World Finals in Lake Havasu City, Arizona, just one week prior, will be available to meet and sign autographs for all in attendance.
More than 450 exhibitors have already committed to AIMExpo in 2015. Exhibitor presence builds each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).
Be sure to stay tuned to the website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.