B$Z: Raleigh Sponsors NBDA’s “America’s Best Bike Shops” Program
“Raleigh is proud to be sponsoring the NBDA’s ‘America’s Best Bike Shops’ program,” said Larry Pizzi, senior vice president of sales and marketing at Accell North America. “At Raleigh, we want to get more people on bikes, having fun and just enjoying riding. The program allows consumers to find great, local shops that set them up for a lifetime of cycling success. It also honors those retailers that offer unmatched shopping experiences and are constantly giving back to the sport, both locally and on a national level.”
Applicants to the ‘America’s Best Bike Shops’ program must be an independent bicycle store with a physical location open to the public that sells bicycles, parts, accessories, and has a service department. At least 50 percent of the store’s total sales must be related to bicycles and be from a physical store location.
After an application is filled out by a dealer, the shop is evaluated by mystery shoppers visiting the store, reviewing the website, and contacting the shop by phone to access the performance from a consumer’s perspective.
2015 winners will be announced in August.