B$Z: Yonder Joins the Conservation Alliance and Pledges to Protect the Places We Play
Yonder, the leading outdoor recreation mobile platform and world’s largest online community of outdoor enthusiasts, pledges to protect the places we play by becoming the newest member of The Conservation Alliance.
Through this new partnership, Yonder will support the Alliance’s mission to protect and preserve North America’s last wild spaces. With the help of Alliance member companies, the organization has helped protect 44 million acres, 2,945 river miles, removed or halted 26 dams, purchased 10 climbing areas and designated five marine reserves.
“We have a responsibility to protect the places that inspire us and our community of adventure seekers,” says David Tyler, CEO of Yonder. “From our national forests and national parks, to the mountain ranges, canyons, oceans and lakes we all love, we want to ensure our planet’s natural beauty remains for future generations of explorers to enjoy. The Conservation Alliance shares our passion for the outdoors, and we’re thrilled to partner with them on initiatives to help preserve inspiring destinations around the world.”
“Bringing Yonder on board as a Conservation Alliance member enforces their commitment by protecting the wild places and recreation opportunities we all enjoy,” says John Sterling, Executive Director of The Conservation Alliance. “We are excited to partner with this community of outdoor enthusiasts to inspire adventure and amplify the message of the Alliance.”
Kicking things off, save the date for the Outdoor Retailer Summer Market 2015 Conservation Alliance Breakfast on August 6 in Salt Lake City. Yonder Adventurer in Residence and polar explorer Eric Larsen will present “Colder,” a dramatic first-hand account of the Last North expedition, easily one of the most difficult expeditions on the planet. Larsen, who has completed more polar expeditions than any other American in history, will also share stories about how the last great frozen wildernesses are being affected by climate change.