Industry News 7/28/2015

B$Z: RVCA Introduces a Redesigned Denim Program for the Men's & Women's Fall 2015 Collection

Redesigned and newly fabricated for Fall 2015, RVCA Denim is a spot on representation of the brand’s ethos, The Balance of Opposites. The denim line was intentionally designed for the present, but built to last through the ages, and eventually become a walking journal of triumphs and travels, a living record of proud spills and scars. In order to deliver a dependable pair of jeans meant to last a lifetime, RVCA incorporated the best of North American made denim, including iconic denim manufacturer Cone Mills.

Men’s Denim delivers seventeen new washes and five different styles. Classic indigo shades, gritty blacks, worn pigments, and PVSH/FRESH™ shades are a few, among others, of the new washes.  The fits included in the collection are skinny, slim-taper, normal/standard, and classic. The denim line developed through RVCA’s newest utilized technology, PVSH/FRESH™. Featuring a blend of natural cotton and synthetic denim blend, PVSH/FRESH™ is a series of jeans designed and created for the everyday rigors of skateboarding, and fully embody the Balance of Opposites ethos. While the cotton provides the traditional work-wear appearance and durability, the synthetic denim blend provides moisture management, keeping the body cool, dry, and fresh.

Women’s Denim comes in ten new washes and seven styles. The collection comes complete with high-rise, mid-rise, and low rise, and “slim slouch” fits, similar to the boyfriend style, rolled cuff shorts, high waist cut off shorts, and denim jackets. Women’s denim was intended for the everyday girl in mind, with a design range from fashionable and trendy to classic and functional, and serves as the key foundation to any outfit. Note, the women’s line will be available on July 15th.

In the past, the RVCA denim collection was updated only once a year. We would launch for the Fall season, then ride on those fits and washes for the following 3 seasons. From this Fall on, we are updating the collections every season, offering fit updates, fresh washes, and new fabrications.” says Rick Lohr, RVCA’s Vice President of Merchandising and Design.

RVCA Denim bridges the gap between contemporary fashion labels and traditional action sports brands. Perfect for any occasion, the denim line fills the space in the market with a balanced collection of functional, quality styles, traditional classics and statement fashion pieces.

You can find the new RVCA denim line at RVCA.COM and at RVCA retailers globally.