Industry News 7/29/2015

B$Z: Mambo Announces Designer Collaboration with Emma Mulholland for Summer 2015/16

Today, iconic Australian surf and art inspired lifestyle brand Mambo announced a new fashion collaboration in partnership with Australia-based designer Emma Mulholland. Mambo, currently celebrating its 30th anniversary, and Mulholland, recently recognized with the 2015 BT Emerging Designer Award, saw an opportunity to create a special collection pairing Mulholland's fun and whimsical design aesthetic with Mambo's lifestyle and performance wear. The Emma Mulholland x Mambo Goddess Summer 2015/2016 collection launches exclusively at MYER stores nationwide and online at ASOS.com beginning this August.


The unique, colorful and eclectic collection, features mix-and-match swimwear, t-shirts, leggings, shorts, jackets and sunglasses inspired by the Great Barrier Reef, incorporating vibrant angel fish, blue lobsters, tiger sharks and various types of coral. Mulholland also infuses her own creative interpretation of traditional Mambo designs including the "goddess", drawing inspiration from mermaids and mythical Venus.

"I'm honored to be working with Mambo, a brand that is and has always been one of my personal favorites, with radical design and authentic Australia roots," said Mulholland. "The strong surf heritage largely influenced the design of this collection, particularly the '80s Memphis' style which inspired a sense of nostalgia strongly represented in the range."


"We are very excited to launch this collaboration with top Australian designer Emma Mulholland, a brand worn by some of the world┬╣s top musicians and entertainers. Her in-demand and edgy designs bring a unique and distinct perspective to the brand," said Dan Castle, Managing Director of Saban Brands Lifestyle Group. "The Emma Mulholland x Mambo Goddess collection will play a pivotal role in taking Mambo into premium, new retail spaces both in Australia and beyond."

In exciting news just announced, the Emma Mulholland x Mambo Goddess collection will be showcased at New York Fashion Week this September, in an exclusive Australian designer presentation.