Industry News 7/29/2015

EMP: Verde Brand Communications Names Christina Erb LoVullo Senior Account Executive

Verde Brand Communications, a full-service, integrated public relations, marketing, and consulting agency, announced today the addition of veteran outdoor industry professional Christina Erb LoVullo to its team.

Erb LoVullo joins Verde Brand Communications from Hayter Communications, Inc., where she led public relations initiatives for Helly Hansen and Cascade Designs, Inc., for close to seven years.




“Christina’s journalism background and strong industry communications experience make her a great fit with Verde,” said Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications. “Our people are our product, and having Christina join Verde exemplifies our commitment to hiring and retaining the very best people in the industry.”

Erb LoVullo has a rich background in print and online media, previously serving as an assistant editor for the Outside Buyer’s Guide and a gear editor for Alpinist magazine. Her work has appeared in The New York Times, Men’s Journal, Outside, Skiing, Foreign Policy, Travel + Leisure, Gear Patrol, and SNEWS, among other leading magazines and newspapers.

“I’ve long admired Verde’s work and its stable of top-tier brands,” said Erb LoVullo. “I’m excited to join Verde’s inspiring team and look forward to driving more well-deserved awareness to our clients.”

Erb LoVullo lives in Lafayette, Colorado with her husband and her daughter. She will work in Verde’s flagship office in downtown Boulder.