Industry News 8/10/2015

B$Z: Record Number of OEM Exhibitors at Upcoming American International Motorcycle Expo

The American International Motorcycle Expo (AIMExpo) is less than three months away and in just its third edition the long list of OEM exhibitors who will be showcasing new products this October 15-18 at the Orange County Convention Center (OCCC) in Orlando has expanded to the largest number yet. Industry-leading manufacturers representing a wide variety of brands from the dirt, street and marine segments of the powersports marketplace will welcome attendees both inside the OCCC and at AIMExpo Outdoors!. The AIMExpo platform offers OEM’s the highly effective and unique opportunity to engage with media, dealers and consumers in one place, at one time throughout the four-day event.


Exhibiting manufacturers will utilize the AIMExpo platform to unveil products, showcase new models and accessories, and invite attendees to join them inside interactive displays on the show floor. Moreover, AIMExpo Outdoors!, the highly successful experiential component of the event, provides the opportunity for eager attendees to test ride the latest street and off-road OEM models, with many of the machines making their demo debuts. Collectively, OEMs estimated that more than 6,000 test rides were conducted last year, and are gearing up to substantially increase the number this year.


“AIMExpo is about all things powersports, and it starts with the OEMs. We’re genuinely excited to welcome more vehicle manufacturers than ever before to Orlando in October, and a look at the floorplan clearly shows the strong foundation they provide for the AIMExpo platform,” said Larry Little, VP and GM of AIMExpo. “Our OE partners offer the ultimate complement to the hundreds of exhibiting aftermarket brands and further solidify AIMExpo’s position as the most comprehensive gathering of the powersports industry and market in North America.”


Select manufacturers will be hosting special events for both their national dealer networks and international distribution partners. A number will unveil new models to the press and dealers, engage in annual business meetings with dealer principals, hold in-depth product walk-arounds, and generally interact with their dealer associates who are also able to conduct significant aftermarket business while at AIMExpo.
 
“Dealers are the backbone of the powersports marketplace, and for those who are franchised to sell new OEM brands, AIMExpo allows them to effectively and efficiently visit with their OEMs in one extremely convenient location in Orlando,” Little continued. “Just as importantly, for those dealers not currently selling new machines, a number of OEMs are actively looking to add retail partners, so what better place for a dealer to investigate new opportunity!”


The current OEM lineup, including anticipated activities at AIMExpo Outdoors! where applicable:

  • Arctic Cat – Off-Road Demos
  • Benelli
  • BMW
  • Can-Am | BRP – Street and Off-Road Demos
  • CFMOTO Powersports – Off-Road Demos
  • Gibbs Sports Amphibians – Water Exhibitions (spectator only)
  • Honda – Street and Off-Road Demos
  • Kawasaki – Street Demos
  • KYMCO – Street and Off-Road Demos
  • Massimo Motors – Off-Road Demos
  • Orlando Harley-Davidson – Street Demos
  • Suzuki – Street and Off-Road Demos
  • Yamaha | Star Motorcycles – Street and Off-Road Demos
  • Yamaha WaterCraft  
  • Zero Motorcycles – Street Demos

Nearly 500 exhibitors have already committed to AIMExpo in 2015. Exhibitor presence builds each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll-free at 855-MCShows (855-627-4697).

Be sure to stay tuned to the AIMExpoUSA.com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.