Industry News 8/11/2015

B$Z: Sanuk Welcomes Prolific Surfer, Artist & Musician, Ozzie Wright to Men’s Ambassador Program

Sanuk®, a division of Deckers Brands (NYSE: DECK), the not-so-typical footwear brand, announced this week the addition of professional surfer, musician and artist, Ozzie Wright, to its growing roster of fun-loving, free-spirited ambassadors which includes several athletes and artists.  Born and raised on the sunny shores of Sydney Australia’s Northern beaches, Ozzie developed a love for the ocean at an early age. He is one of the modern-day pioneers of skate-inspired aerial surfing and is known for his fashion-forward eccentricity both in and out of the water.  Whether it’s touring with his loony rock-band, ‘Goons of Doom’ or painting incredibly vibrant, psychedelic masterpieces Ozzie always brings ferocious amounts of fun to the scene.

As part of Sanuk’s growing roster of ambassadors and the brand’s ongoing commitment to fostering the growth within its core surf business, Ozzie joins the likes of style-masters and aerial wizards Dave Rastovich, Albee Layer, Matt Meola, Donavon Frankenreiter and more.

When asked about the partnership, Ozzie proclaimed, “I’m so stoked to join Sanuk!  It is a great brand that has long history of not taking itself too seriously, which is something I can relate to”.

“I’ve known Ozzie for many years, and he truly is a perfect fit for Sanuk”, said VP of Global Marketing, Ethan Anderson. “His creative approach to life is a wonderfully refreshing thing and we are thrilled to get to work with him.”

Sanuk utilizes brand ambassadors to create fun, fearless and engaging brand content for a diverse purposes including social media and marketing campaigns. Additionally, ambassadors often play active roles in various events throughout the year including sponsorship activations and press events.