Industry News 8/21/2015

EMP: BOS Suspension Appoints Luke Musselman to Director of Global Sales and Marketing

BOS Suspension is positioning themselves for growth in the bike market with the addition of Luke Musselman to their global team. The brand has seen success in OE and aftermarket sales of their bike suspension products in recent years and is widely regarded in the Bike, WRC and Motosport markets as the most innovative suspension brand. 

Luke was most recently with the Hayes group, serving as Senior Sales Manager for 5 years. He’s a Cannondale veteran and currently serves on the BPSA Statistics Committee. 

"I can't express how excited I am to join BOS Suspension. Olivier Bossard and the team at BOS hold a special place in the industry designing and producing the absolute leading performance suspension forks and shocks. BOS is at a pivotal time in their growth as a company and I'm looking forward to ensuring that BOS's commercial strategy and actions support this growth. The success of 2016 line is a testament to BOS's abilities as a premium supplier in a very technical category. The team at BOS will do everything it takes to win and I am honored that I will be able to contribute to this story."

Luke’s official start date was August 10th and he’ll be headed to Eurobike and Interbike this Fall to kick things off. He can be contacted at: