B$Z: Selk’bag Launches Next Generation of Sleeping Bags with Announcement of Crowdfunding Campaign
Selk’bag’s MarvelTM bags that resemble iconic superheroes quickly became a cornerstone of the brand, which was evident after the first production of the line sold out within three weeks of its launch. Immediately, customers were in the market for MarvelTM bags in kid sizes. Selk’bag’s new Kickstarter campaign will coincide with the launch of its new line of MarvelTM youth bags in mid-September.
Selk’bag continues to elevate the way the world experiences adventure with the announcement of its most ambitious project and latest generation of Selk’bag. The improved technology and design gives consumers more of what they want: exceptionally comfortable warmth and even greater freedom of movement.
This is accomplished with four major product enhancements:
· Removable booties on all models
· Kangaroo-pouch hand pockets
· A more anatomical fit for more comfort
· Improved materials for performance
To help launch the new developments and design, Selk’bag is launching a 30-day Kickstarter campaign. Visit the Selk’bag Kickstarter page to learn more about:
· The next generation of Selk’bag Sleepwear Systems
· Backer rewards, including special pricing on MarvelTM by Selk’bag and the entire line of new Selk’bag 5G products
· Upcoming product launches
· The history and inspiration behind Selk’bag
“With this campaign, we hope to change the face of adventure, by changing how consumers approach warmth and sleep in the outdoors,” says Philip Benson, President of Selk’bag USA. “This campaign marks the beginning of a series of new product launches over the next nine months as we prepare to introduce three additional projects including a children’s superhero line, hunting and military bags, and a new, incredible license.”
For more information about the Selk’bag campaign and how you can support the next generation of outdoor Sleepwear Systems, visit the Selk’bag Kickstarter page HERE.