Industry News 8/25/2015

B$Z: SUP Connect Awards Two Boardworks Designs With Gear of the Year

Boardworks, the manufacturer of high-performance surfboards, standup paddleboards, paddles, and accessories, swept the 2015 SUP Connect Gear of the Year Awards.

“We’re thrilled to receive two awards from SUP Connect,” said Gretchen Gamble, marketing director for Boardworks. “SUP Connect is a defining voice within our industry. We share their passion for the water lifestyle and we’re honored to be recognized by them for our unique, innovative designs.”

Boardworks’ Joy Ride Flow took home Best All-Around SUP with its stable and smooth ride. The stunning, aquamarine yoga-mat inspired pad complements the beautiful bamboo deck, invoking the Zen feel of the yoga lifestyle on the water. The lightweight and user-friendly Sirena scored Best Creative Design thanks to its combination of a curvy, performance hull design with eye-catching graphics that evoke the whirling currents and curling sea spray.

SUP Connect awarded Badfish SUP-designed Badfish MVP (Mountain Valley Paddleboard) with Best River Gear for its whitewater kayak-like design. The innovative hull enables it to excel at navigating chaotic river conditions where more traditional designs are challenged.

SUP Connect holds the distinction of creating the first and original awards to recognize products and people in the SUP industry. SUP Connect considers all of the SUP boards that have been released within the past year for just 10 different Gear of the Year award categories, making Boardworks the brand to take home nearly a third of the possible awards.