B$Z: Still Nothing Like It: Patagonia Reinvents its Iconic Snap-T Pullover
The Fall ‘15 exclusive collection celebrates the Snap-T pullover. Just like the original Snap-T, every piece in the Snap-T collection is beautifully rendered, versatile, true to its roots and built to last for years. Mashed up with Traceable Down, recycled wool, recycled polyester, and organic cotton, Patagonia’s designers have created something new and special, evolved but unchanged for Fall ‘15 – while knowing that the one scrunched up in the trunk of the car will always be a favorite.
“When the Snap-T was initially created in 1985, it was the most technical fleece and the best insulation available,” said Helena Barbour, Patagonia’s Business Unit Director, Sportswear. “It has retained the same functionality, features and classic silhouette over the years, but we are constantly evolving it, challenging our processes, experimenting with fabrics. The new collection pays homage to the heritage of the Snap-T and to Patagonia’s designers who continue to improve the style, fit, materials and quality.”
Patagonia’s Snap-T has a long and storied heritage and has remained a true classic since its 1985 introduction, featuring immediately recognizable features and design aesthetics that include the yoke, pocket shape and contrasting trims. In the exclusive Fall ’15 Snap-T collection, Patagonia has maintained the key features and beloved style details in pursuit of a cleaner line, including a new recycled nylon fabric with a slight iridescence, and recycled wool with subtle, sophisticated colors. The result is beautifully crafted jackets made from fabrics and materials that give a nod to the Snap-T pullover’s heritage, yet hint at future innovation throughout Patagonia’s sportswear collections.
The Snap-T was first conceived as a technical fleece in 1985. In the early ‘80s, everyone wore wool to stay warm in the mountains, but Yvon Chouinard found it lacking. Wanting something at least as warm, but lighter in weight and quicker to dry, he and his design team began work on the first Snap-T pullover. They made one of ratty pile, then bunting, then worked with Malden Mills (now Polartec) to develop Synchilla fleece. The Snap-T story and timeline can be viewed at Patagonia.com.
further celebrate the Snap-T pullover’s rich heritage, Patagonia
invites customers and Snap-T lovers to participate in North American
retail store contests by posting images and a few words about their
favorite Snap-T on Instagram and Facebook using #MySnapT
and tagging their local Patagonia retail store. Through December,
Patagonia will be highlighting submitted stories and giving away cool
new Snap-T exclusive collection pullovers to select winners.
Patagonia’s Exclusive Snap-T collection is available for purchase at Patagonia.com and select stores. Patagonia’s full Fall ’15 Snap-T collection, which includes the new Reversible Snap-T Glissade and the new Synchilla Snap-T pullover, consists of 17 styles in 61 colorways, including 16 prints. The full collection will be available at Patagonia stores, partner stores, and Patagonia.com.