B$Z: RIDE Snowboards Unveils New Website + 2016 Gear
Just in time to raise your stoke level for
the upcoming season, industry leader RIDE
Snowboards launches their fresh new website complete with a 2016 collection
of boards, boots, bindings, and outerwear that will get you thinking snow. For
more than 20 years, RIDE has been producing industry-leading products for all
types of riding and for 2016 the brand has hit the gas even more with their
tech and gear.
“After a year of hard work and dedication we are beyond proud to finally debut the new RIDE line to everyone across the globe,” said Sean Tedore, Global Brand Director at RIDE. “Created with a ‘design what we want’ attitude inspired by the team and RIDE fans around the world, this group of products has something for everyone!”
Packed to the gills with hardgoods,
outerwear, and accessories, RIDE’s clean new site offers an upgraded layout and
easy-to-navigate features for efficient exploration of goods, tech info,
high-profile athlete team news, and more. Providing an enjoyable online
experience that gets you fired up to ride, the site offers more opportunity to
dive deep into the right gear for your riding style.
The fine-tuned Board
Finder is back and beefed-up for 2016, and allows users to plug in
their riding style and stats to help find the perfect match and ideal set-up.
The all-new Outerwear Finder makes finding the perfect
kit easier and more personalized than ever no matter what conditions you find
yourself shredding in – RIDE’s got you covered.
The 2016 men’s board collection features a
selection of killer whips offering RIDE’s proprietary Slimewall®
sidewall technology, a skate-inspired urethane technology that leads
the industry and adds maximum responsiveness and durability to every board.
Slimewalls® provide an extra-smooth ride, absorbing high-speed vibrations and
providing superior quality. The tech is featured in: the all-mountain Highlife UL,
new park-inspired Burnout,
Ego, and do-it-all Machete GT
– to name a few.
For female riders, the sweet OMG features a new
asymmetrical sidecut for maximum versatility and stability in the park, and
instantly grabs your attention with its flying donuts topsheet. Combining the
new shape with Roll In Slimewalls® makes for a smooth, chatter-free ride that
keeps you comfortable and on the hill longer. The all-mountain freestyle Hellcat has been
re-engineered and loaded with premium materials to make it the ultimate stick
for no-BS riding.
For 2016, RIDE has partnered with Michelin®
Tires to launch the exclusive Michelin® Peak Sole – a cutting edge boot
sole design that capitalizes on the Michelin® tire material technology to offer
premium tread stability, durability, and adaptability. The Peak Sole is
featured in the men’s Trident and Insano, and
When is comes to bindings, RIDE’s motto is #TrustInAluminum.
Featuring bindings with an aluminum alloy that is lightweight, responsive, and
durable, this tech allows the binding base to be much thinner and have a
smaller footprint than a plastic chassis. Featured aluminum bindings include:
the men’s El
Hefe, all-new Rodeo LTD,
For keeping the elements at bay and you
riding strong, RIDE introduces the new men’s Monthaven
Jacket and Holman
Bib. Featuring 37.5™ Technology by Cocona® for the ultimate in
weatherproof protection and breathability, these pinnacle pieces set the
standard for rider-specific outerwear. The clean lines, great fit, and
attention to detail make this a winning combo for endless days of doing what
you love to do – snowboard.
Check the new site here: http://ridesnowboards.com.
Now, go tell your friends!