Industry News 9/16/2015

B$Z: SIA Launches Industry + Intelligence 365 Program

This week SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, officially launched Industry + Intelligence 365 – an initiative to connect members, retailers, reps, and industry organizations through shared snow sports content. Throughout the 2015/2016 Season, SIA will offer a variety of experiences for the snow sports industry and Snow Show attendees designed to inspire personal and professional excellence.

“SIA always strives to share resources and knowledge that assist the industry in making better business choices and ultimately grow snow sports. We know how demanding schedules are for everyone and Industry + Intelligence 365 was created with that in mind,” commented David Ingemie, President, SIA

In the weeks ahead, SIA members, retailers, reps, and media will get their first educational opportunity with SIA’s Industry + Intelligence 365 Local Workshops – two daylong sessions offered in New Hampshire and Colorado. Each will produce offer a variety of educational sessions as well as an opportunity to network and connect with others in the industry.

Sponsored by Tigers Global Logistics, Inc., the first workshop is scheduled for Tuesday, September 29th in Manchester, New Hampshire followed by a Denver, Colorado workshop on Thursday, October 1st. Both events will offer a day’s worth of mixing plus snow sports industry-specific research, trends, sales and marketing advice from a host of experts. Please check the Local Workshops section on for a complete list of topics and schedules for each location.

"I certainly hope that those involved in all facets of the snow sports industry will take advantage of this great educational opportunity offered by SIA. SIA has done a phenomenal job of putting together this educational session and I believe all will find great value in the learnings presented, ensuing discussions and the networking it provides," said Julie Garry, CEO, Outdoor Gear, First Vice Chair-SIA Board of Directors.

The Industry + Intelligence 365 concept was born from the 2015 Snow Show’s inaugural Industry + Intelligence event – a day of educational insights and inspiration held before the trade show. Thanks to Industry + Intelligence’s success and positive feedback from SIA members, industry retailers and reps, the SIA Board of Directors voted to offer additional programs throughout the year. In addition to the Industry + Intelligence 365 Local Workshops other services and events will include:

Digital Hub
Comprehensive catalog of e-books, white papers, research and reports to assist in everyday business operations. From social media to sales to product development there is something for every facet of your business. Content will be continually updated and refreshed. All items are complimentary to download.

Free online learning opportunities that include both live webinars and on-demand sessions. Live events will occur twice a month and require registration to attend. Topics will be varied throughout the year. Check the schedule often for the most up-to-date offerings.

2016 SIA Snow Show
Industry + Intelligence will return to the 2016 SIA Snow Show. Before the trade show floor opens, take advantage of a full day of educational sessions and a keynote luncheon. Multiple sessions will be going on at the same time, make sure to bring extra staff so you can attend as many presentations as possible. A full schedule will be available this fall.

To learn more about SIA’s Industry + Intelligence 365 program and the upcoming Local Workshop’s session topics, times and locations, please go to: