Industry News 9/17/2015

EMP: Verde Brand Communications Hires Scott Kaier as Senior Account Executive

Verde Brand Communications, a full-service, integrated public relations, marketing, and consulting agency, announced today the addition of veteran outdoor industry and communications professional Scott Kaier to its growing team.

Kaier joins Verde Brand Communicatons from SMAK Strategies, where he led public relations initiatives for several high profile industry brands.

“With over 20 years combined experience in outdoor retail and public relations, Scott has the skills and experience to make an impact here at Verde,” said Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications.

Kaier got his start in the outdoor industry immediately after college when he took a job at a local bike shop that proved harder to leave than he expected. From there, he spent several years in Vermont where he was hired as the first employee at Pale Morning Media before another professional opportunity brought him to Colorado.

“Verde is highly regarded within the outdoor industry and I’m beyond excited to join the team,” said Kaier. “With a deep roster of talented professionals and a top-shelf client list, I know Verde will provide the challenges and rewards that will allow me to grow personally and professionally.”

Kaier lives in Boulder, Colorado where he regularly takes advantage of his close proximity to world-class cycling and fresh snow. He will work in Verde’s flagship office in Boulder, and can be reached at scott@verdepr.com or 802.238.7577.