Industry News 9/23/2015

EVENT: KEEN's Live Monumental Heads to Washington, D.C.

The KEEN Live Monumental campaign kicked off on July 28th in Portland, OR and has been burning the pavement across the country for the last 2 months in a big, yellow, '76 RV with a couple main goals: preserving public lands and celebrating the places we play.

The campaign is advocating for the protection of 3 million acres of public lands in 5 proposed national monuments (that’s roughly half the size of Massachusetts). The aim is to collect tens-of-thousands petition signatures along the road trip and personally deliver them to the Obama Administration in Washington, D.C. on Sept. 29.

Since the last Live Monumental update, "Teddy," the RV and the KEEN team headed south to Chattanooga and Knoxville, Tenn., welcoming local policy leaders and the community to  #LiveMonumental through engaging events. While in Knoxville, Mayor Madeline Rogero attended the event at River Sports to show her support.

The RV rolled onto North Carolina with stops along the way at Nantahala Outdoor Center in Bryson City, Pisgah Brewing in Black Mountain, and the Whitewater Center in Charlotte.

The final stops before heading north to DC were Lewisburg and Gauley Fest in West Virginia. The focus was to rally support and signatures for the protection of the Birthplace of Rivers. The 3-days provided the largest turnout on the tour, and the campaign received local broadcast coverage, a story in NPR West Virginia, and a personal letter from US Senator Joe Manchin supporting KEEN and thanking them for their work.

Up Next: Sept 28-30 | Washington, D.C. - KEEN, the RV, and campaign partners from around the country will be in DC to meet with policy leaders, co-host a Monumental Reception with The Wilderness Society and PEW Charitable Trusts, and deliver the petition of signatures to the Obama Administration.

The public lands that Live Monumental aims to protect are: Mojave Desert, CA; Owyhee Canyonlands, OR; Birthplace of Rivers, WV; Boulder-White Clouds, ID** (designated Wilderness on Aug. 4); & Gold Butte, NV.