Industry News 9/23/2015

EVENT: Blundstone Announces Sponsorship of the 2015 Long Beach International Film Festival

Blundstone, the original Chelsea boot brand since 1870 from Tasmania, Australia is proud to announce its sponsorship of the 2015 Long Beach International Film Festival. Held in Long Beach, New York, from September 24-27, the festival will celebrate its 4th anniversary with the addition of three new screening venues.

As a sponsor of the festival, Blundstone will have a significant brand presence including a 20 second brand video to be played at the beginning of every film. The short but impactful clip focuses on Blundstone’s fall campaign, #HOWIROAM, an initiative in support of the brand’s recent collaboration with world renowned motorcycle brand, Ducati Scrambler. At the opening night reception, Blundstone boots will be gifted to guests at random as well as a special gifting of boots to actors, directors and jurors at the festival.

It’s been a tremendous year for Blundstone: in addition to its collaboration with the world-renowned motorcycle brand, Blundstone also was ‘Sustaining Sponsor of the 2015 Sundance Film Festival’ and will be a sponsor of the upcoming Hampton’s Film Festival. “We’re very pleased to continue the tradition of supporting the film industry,” says Andrew Ross, Blundstone’s International Sales Executive. “We chose to sponsor the Long Beach International Film Festival to amplify our support for the natural affinity with filmmakers everywhere.”

Recognized as quite possibly the world’s most comfortable, most durable boots ever made, Blundstone is known for its iconic elastic-sided Chelsea boots sold worldwide that offer comfort, durability and contemporary styling. The brand’s extensive boot range also includes a safety boot line that offers superior comfort and protection. Throughout the years, Blundstone has proven to be the go-to boot within the film industry both on and off screen.  Highlights of Blundstone’s presence on television and in feature films has included titles such as Transformers 4, Criminal Minds, Dawn of the Planet of the Apes, Californication, among many, many more.