Industry News 9/29/2015

B$Z: Sigma Joins The Bike Cooperative As New Supplier Partner

Bicycle electronics leader Sigma has joined The Bike Cooperative as a supplier partner of the retailer-owned co-op. Sigma is the latest addition to The Bike Cooperative’s network of supplier partners, and through this partnership members of The Bike Co-op will earn rebates on their purchases of Sigma-branded products, both direct and through distributors.

Bike Cooperative vice president of operations Carl Michelakos said, “We are thrilled to have a technology pioneer like Sigma on board as a supplier partner. As a leader in the bicycle electronics category since the early eighties, Sigma is a great brand that consumers recognize, with quality products and excellent customer support. Our member retailers are very excited to see Sigma as a Bike Cooperative supplier partner.”

Sigma managing director Brian Orloff added, “The Bike Cooperative makes it easy for Sigma to reach their large dealer network of quality retailers. As we look to develop new partnerships and build on existing relationships with strong independent retailers, The Bike Co-op’s dedicated team, innovative marketing programs and communication tools will enable Sigma to do so in a very efficient manner. We’re looking forward to a great partnership with The Bike Cooperative and its members.”