Industry News 10/1/2015

B$Z: Kawasaki Expands Role of Next Level Sports Management to Cover All Product and Racing PR

Kawasaki Motors Corp., U.S.A., today named Next Level Sports Management as its public relations agency for all product and racing activities. Next Level will work closely with the Kawasaki public relations team and its Manager, PR + Brand Experience, Kevin Allen to promote its entire powersports line-up, including motorcycles, side x sides, ATVs and personal watercraft.

“Next Level has successfully promoted the Monster Energy Kawasaki racing program for many years,” said Allen. “Their forward-thinking approach, industry knowledge and contacts put them in a unique position to help Kawasaki create increased awareness for all of our products, continuing the positive momentum built this past year with the introduction of the Ninja H2™R motorcycle and MULE™ PRO side x sides.”

Next Level Sports Management is one of the most respected agencies in the world of powersports and is embedded within the heart of the industry in Southern California. Next Level brings more than 25 years of public relations experience and will work hand-in-hand with Kawasaki staff to provide strategic communication planning, the development and execution of innovative, experiential events, as well as national and endemic media outreach.

“We have a strong relationship with Kawasaki that we have built throughout our decade-long working relationship,” said Tony Gardea, Next Level founder and CEO. “Kawasaki is like family to us and being able to expand our role to cover additional aspects of public relations with such a great brand is an incredible opportunity and is a testament to our work ethic and adaptability. We are looking forward to working alongside their staff to further promote the Kawasaki brand and its diverse product line.”

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