B$Z: Ethika x Tha Alumni Collab
October 13, 2015
Ethika is excited to announce the release of a
second collaboration with Kid Ink’s Tha Alumni Music Group. The new piece
is a follow-up to last year’s collaboration that sold out online and at retail
within just days of being released.
“Both brands have grown a lot over the last year,” said Kid Ink. “With
this second collaboration, we wanted to use the palm print to give the pair a
little more of that LA and California feel. Ethika makes a great product
that fits in perfectly with Tha Alumni line.”
The new Alumni piece is the latest release from
Ethika influenced by the music and streetwear culture.
“When you believe in something enough, there's nothing that can stop you from
achieving it, that’s been the juice behind Ethika’s build,” said Ethika Founder
Malcolm McCassy. “Kid Ink embodies that same creative drive to get
what’s yours, and stop at nothing until you do. It’s a natural fit,
Ink’s music inspires our athletes, while a mix of his inspiration came from
watching athletes like Pastrana, and Sheckler growing up. Psyched to
have a young legend like Ink and Tha Alumni part of the Ethika familie, all
about good people backing good people!”
The pairs are now for sale at www.ethika.com,
www.tha-alumni.com,
Tillys, and numerous other retail outlets.
Ethika is focused on expressing every person’s individuality across a variety
of cultures including, skateboarding, motocross, bmx, snowboarding, surfing,
basketball, football, music, art, and fashion. More Ethika news, photos,
and videos can be found on Twitter (@ethika), Instagram (@ethika), and online
at www.ethika.com.