Industry News 10/15/2015

VIDEO: KEEN’s “Live Monumental” Road Trip Wraps Up; As Campaign Sets Sights on 2016

In the last nine weeks, the KEEN Live Monumental road trip started in Portland, Oregon and ended in Washington, D.C., traveling 7,500 miles across 25 states in a bright yellow, renovated 1976 GMC RV celebrating our natural playgrounds and advocating for the permanent protection of more than three million acres of public land. Along the campaign, KEEN, maker of original hybrid footwear, collected more than 30,000 petition signatures, rallied support from more than 40 businesses, and hosted more than 47 events – including a reception on Capitol Hill that marked the finale of the 2015 tour and start of KEEN’s 2016 campaign efforts.

“This summer, through the Live Monumental road trip, we had the privilege of experiencing first hand some of the most treasured landscapes in America,” said Linda Balfour, KEEN brand marketing manager. “Along the way we connected with thousands of people with a shared passion for our natural playgrounds and preserving the public lands on which we play. We look forward to carrying the momentum and enthusiasm generated by the trip into 2016.”