Industry News 10/19/2015

B$Z: PacSun and Grizzly Griptape Introduce “The Bad News Bears” Collection

This October, Grizzly Griptape (iconic California skate lifestyle brand) and PacSun are teaming up for a collaboration inspired by Paramount Pictures’ fan-favorite film, “The Bad News Bears.” PacSun will launch a collection of baseball themed apparel and accessories taking cue from the film’s themes, quotes, images and most memorable moments.

Inspired by Grizzly’s bear logo and iconic imagery from “The Bad News Bears,” the line features an official Louisville Slugger® baseball bat, baseball jersey, baseball hat, sweatshirt and tee shirt. All items will retail between $32.95 and $79.95 and are available exclusively in PacSun stores and online at www.pacsun.com starting October 17th.



“Teaming up a true classic film property such as ‘The Bad News Bears’ with lifestyle brand Grizzly Griptape and top retailer PacSun is a home run,” commented LeeAnne Stables, President of Worldwide Marketing Partnerships & Licensing at Paramount Pictures. “This is a really smart, fun collaboration that will appeal to baseball and skate fans on the field or on the street. Fans will love the clever creative angle of the collection.”

“’The Bad News Bears’ is a staple on every sports fan’s must-see movie list. Partnering with the film and Grizzly Griptape – which incorporates an athletic feel into a part of its product offering each season – is a grand slam,” said Richard Cox, Men’s Buying Director for PacSun. “It is an honor for PacSun to be associated with such a classic.”

“I always loved how ‘The Bad News Bears’ showed the fun side of baseball, which is exactly what I love about skateboarding. It’s all about the fun!” said Torey Pudwill, founder of Grizzly Griptape. “When the Grizzly Gang and the Bad News Bears collaborate, you can bet we are going to throw the heat!”

Fans can stay up-to-date on the collection by following both PacSun and Grizzly Griptape brands’ official social media channels: PacSun Facebook: www.facebook.com/pacsun, Twitter: @PacSun and Instagram: @PacSun

Grizzly Griptape: Facebook: www.facebook.com/grizzlygriptape, Twitter: @grizzlygriptape and Instagram:  @grizzlygriptape, Snapchat: @GrizzlyGrip01