B$Z: Line Revamps Website for 2015-16 Season
Line is preparing skiers for the 2015-16 season with the launch of an updated website that introduces their new collection of skis, poles, apparel and accessories to the world. With brand new products and the energy and passion of a great team, Line is ready to get first tracks this season!
The 2016 ski season marks the 20-year anniversary of Line’s quest to make skiing MORE FUNNER. Since 1995, Line has been creating revolutionary shapes, styles and designs that have changed the way we ski. LineSkis.com not only shows off this season’s new gear, but also pays tribute to Line’s history with a visual timeline of the company’s storied past. The site’s homepage highlights the latest news, videos and other content from the Line family.
“We wanted to build a website that did more than just promote our skis,” said Line Global Brand Director Josh Malczyk, “so we created a place where people can see what Line has done to put the fun back in skiing over the last 20 years.”
This season Line introduces another round of men’s, women’s and grom’s skis that are poised to shift the paradigm in the ski world yet again. The all-new Sick Day Tourist is Line’s first ski specifically designed for backcountry touring. The lightweight and agile ski is perfect for long tours but is built to aggressively handle the varying types of snowpack that skiers encounter in the backcountry.
The Eric Pollard Collection has undergone changes for 2015-16 and now includes the all-new 114mm-waisted Mordecai. This versatile ski uses Line’s Cloud Core™ and Thin Tip™ technologies to bridge the gap between the deep snow-oriented Magnum Opus that was unveiled last season and the newly redesigned 102mm underfoot Sir Francis Bacon.