Industry News 10/20/2015

EMP: Craghoppers Apparel Hires Kyle Mullaney as Digital Marketing Coordinator

Craghoppers is proud to announce that they have employed Kyle Mullaney as the Digital Marketing Coordinator, to drive and grow the digital presence in the United States, while also maintaining a consistent voice across different channels.  

Mullaney will be defining and executing seasonal marketing plans, driving effective category execution, securing an optimal blend of product and content across websites, and maintaining relationships with strategic accounts.  

“We are thrilled to add Kyle to the Craghoppers team,” says Lindsey Hayes, CEO of Craghoppers North America. “He offers a young, fresh take on the digital world and is committed to the growth and presence of our brand stateside.”  

“I can’t wait to dig into this new opportunity,” said Mullaney. “I’ve really enjoyed working with the team and identifying needs and potential for the brand, and can’t wait to see these initiatives through and what kind of impact they can have.”