Industry News 10/20/2015

B$Z: Outdoor Research Retains New Sales Agency in Central and South-central U.S.

Outdoor Research, the Seattle-based leader in technical outdoor apparel and accessories, this month retained a new sales agency, Frontier Sales & Marketing Group, to represent the growing OR brand in the central and south-central U.S. Frontier will oversee sales for Outdoor Research in Texas, Arkansas, Louisiana, Oklahoma, Mississippi and Kansas.

“Frontier Sales & Marketing brings deep bench of talent, along with many years of experience in their market, and we’re excited to have such a strong team on board representing OR in this territory moving forward, ” said Dave Mahoney, VP of Sales for Outdoor Research.

Frontier was founded in 1999 by Dennis Clark and Brad Downey, and has grown to employ seven full-time employees. Along with Clark and Downey, its team includes Zach Brown, James “Jimmy” Clapp, Vanessa Downey, Ben Overesch and Tim Wilcoxson.

“Outdoor Research has built a strong reputation thanks to a focus on both quality and innovation, and it’s a brand we’re proud to welcome to our roster,” said Principal Brad Downey. “We look forward to helping OR grow in the central and south-central U.S.”

Along with Outdoor Research, Frontier Sales & Marketing Group represents Woolrich, Schrade Cutlery, Daiwa, Spro/Gamakatsu and Pelican Products.

Frontier Sales & Marketing can be reached via Vanessa Downey at or (903) 530-2565.