Industry News 10/27/2015

B$Z: Surfer Tia Blanco Joins Sony's Team Action Cam

Sony, a worldwide leader in digital imaging, proudly welcomes surfer Tia Blanco to Team Action Cam.  Blanco is poised to become the next big star in the surfing world, earning a gold medal at the 2015 ISA World Surfing Games earlier this year.

"I'm really excited to be a part of the Sony family,” said Blanco.  “I’ve been using Sony Action Cam for some time now, and love its design and the technology behind it.  It’s a camera I know I can rely on to deliver high quality footage of my surfing and my time on the road with family and friends, and it allows me to share adventures from my own individual perspective.” 

Blanco joins Team Action Cam’s deep roster of action sports legends and top innovators including Tony Hawk, Robbie Maddison, Ricky Carmichael, Jeremy Jones, Danny Davis, Torah Bright, Nick Goepper, Angel Collinson, Sage Cattabriga-Alosa, Nigel Sylvester and others.

“We are thrilled to have Tia Blanco join our family and to partner with her to share her unique perspective with the world.  She has already proven to have an eye for combining her surf adventures with the world around her in order to produce truly engaging content,” said Jeff Hiatt, director of the Action Cam business at Sony Electronics.  “This partnership helps us to continue growing the Sony Action Cam brand and showcase our best-in-class POV features to her fans and surfers everywhere.”

Team Action Cam spans a variety of sports including FMX, MX/SX, snowboarding, skiing, skate, surf, BMX and mountain bike.  More Action Cam news, photos and videos can be found on Twitter (@ActionCam), Instagram (@ActionCam) and by following #ActionCam.