EVENT: IBD Summit Content Finalized; Industry-Changing Topics Set To Spur Lively Discussion
The 2016 IBD Summit, presented by Interbike, PeopleForBikes, the
NBDA, and the BPSA has announced that the final wave of content has been booked
and sponsorship opportunities are nearly sold-out. The final two slots have
been filled from a content perspective, one complimenting the comparative
industry theme on day 1, and the other a powerful bicycle industry panel
discussion featuring representatives from retail, supply and service sectors.
Kicking off the event on the first full day will be Sam Dantzler, a leading consultant to the motorcycle industry, who has worked with retailers and manufacturers since the late 90’s. Sam sees many similarities between bicycle and motorcycle retail, and will deliver a powerful keynote presentation titled, “Discounts Suck. Loyalty Rocks.”
This presentation will look at how the motorcycle industry treats discounts, what causes people to ask for discounts and the best strategies and procedures on how to earn stronger margins. Sam will also review the importance of having a dedicated sales process, want-based selling vs. need-based selling and more.
Keeping in concert with The IBD Summit’s goal of creating riveting content that helps spur change, the event will conclude with a dynamic bicycle industry panel, titled, “How IBD's Are Losing Customers without Even Knowing It - And Why Winning "In-Store" Begins Online.” This panel will feature Barry Brenner, co-founder of SmartEtailing, Tom Henry, CEO of Landry’s Bicycles and Kyle Ranson, CEO of Showers Pass. Ranson brings a unique blend of experience, as he once held leadership positions in two separate industries that saw specialty brick and mortar retailers virtually disappear.
“We can all learn from the way similar industries operate, and between Sam’s keynote presentation and the motorcycle panel that immediately follows it – our attendees will get solid foundation of what worked and what didn’t in motorcycle retail over the years,” said Pat Hus, Vice President of Interbike. “I can’t think of a better closing discussion than one that specifically targets a topic affecting local bicycle retailers today – the need to embrace the Omni channel experience to better satisfy today’s customers shopping for our products. It’s critical to the existence of brick and mortar retail, and we anticipate a lively discussion amongst leading industry retailers and suppliers.”
Retailers can register at The IBD Summit website (www.theibdsummit.com), where they can also find a list of speakers and their biographies, more in-depth session descriptions, the event schedule and more. Qualified retail buyers who register before December 21st can take advantage of the $695 early bird price (conference fee covers all food, sessions and conference materials). Price increases to $750 after December 21st.
Retailers and sponsors indicated that The IBD Summit is a key event for their businesses:
“This will be my 5th year attending the IBD Summit and have consistently found it to be an outstanding event,” said Jeff Selzer, General Manager of Palo Alto Bicycles. “Having access to some of the BEST retailers and progressive vendors in a low key and creative environment is worth the price of entry. The discussions tend to be at a deeper level and I always return home with actionable ideas that improve my business.”
“This will be BRG Sports’ 2nd year sponsoring The IBD Summit,” said Bernie Doering, Senior VP Global Sales, Action Sports for BRG Sports. “The IBD Summit is a very important venue for manufacturers and retailers to address the key topics that will help to keep the bicycle industry vibrant and ahead of the curve. Aside from the important discussions, the face-to-face interaction in group settings with retailers is priceless. We are committed to support the IBD's who are the life blood of this industry.”
The event is currently being supported by all major industry associations including PeopleForBIkes, the NBDA and the BPSA. Additional leading industry sponsors include QBP, Felt Bicycles, BRG Sports, and Mavic USA. A limited number of sponsorship opportunities are still available and can be purchased directly through Interbike. Contact Andria Klinger, Sales Director at 949-226-5745 / firstname.lastname@example.org. More information on The IBD Summit can be found at www.theibdsummit.com
The IBD Summit returns to the Marriott Tempe at The Buttes in Phoenix, AZ, January 12-14, 2016.