Industry News 11/2/2015

B$Z: Reynolds Cycling Introduces Tiered Structure to Assurance Program

Reynolds Cycling has introduced a tiered structure to its Reynolds Assurance Program. New Reynolds premium carbon fiber wheels are an investment worth protecting, and now consumers have three levels of coverage to choose from.

The Reynolds Assurance Program is the most comprehensive protection program of its kind. It provides a 'no questions asked' level of protection above and beyond the original warranty. No matter how the wheels are damaged, Reynolds will repair or replace them free of charge. Customers can choose from the $149 one-year Club enrollment including a $25 web store credit, the $229 two-year Race enrollment including a $50 web store credit, or the $299 Pro three-year enrollment including a $75 web store credit. *

Reynolds Assurance Program is available only to the original wheelset owner within 30 days of purchase, covers two wheel incidents per policy, is non-transferrable and can only be purchased from Reynolds Cycling or a Reynolds Cycling Authorized Dealer.

*Restrictions apply. Participation and pricing can vary based on location. Please contact your Reynolds representative for further info.