Industry News 11/17/2015

B$Z: Moxie Cycling Co. Latest Brand To Join The Bike Cooperative As Supplier Partner

Women’s cycling apparel company Moxie Cycling Co. has joined The Bike Cooperative as a supplier partner of the retailer-owned co-op.  The newest addition to The Bike Cooperative’s growing network of supplier partners, Moxie will pay rebate on all Bike Co-op members’ purchases of Moxie’s clothing line-up, including jerseys, skirts and jackets.

Moxie co-founder Brooke Wissler said, “Partnering with The Bike Cooperative gives us a great opportunity to grow our base of quality independent bike retailers. At the same time, we feel we can help Co-op members attract more female customers with products designed specifically for women’s unique needs.  We’re confident it will be a win-win for both Moxie and The Bike Cooperative’s members.”

Carl Michelakos, vice president of operations for The Bike Cooperative added, “Members have been telling us they wanted Moxie as a supplier partner because Moxie makes clothing that addresses a major need in the market – stylish apparel for women who don’t want to sacrifice performance or comfort.”

Bike Cooperative vice president of marketing Tim Leaver said, “Brooke and her team have created a unique brand story that our members can share with their female clientele.  They’ve also developed a strong retail program that stores can really get behind, with a 60-day window for stock rotation, free POP and a strict MAP policy. We’re excited to have a partner like Moxie in The Bike Cooperative.”