Industry News 11/18/2015

EVENT: Strava's David Lorsch to Discuss the Dynamic Space Where Tech & Athletic Performance Meet

Triathlon Business International (TBI), an industry organization dedicated to promoting the sport and business of triathlon, today announced that Strava's Vice President of Strategy and Business Development David Lorsch will join the lineup of keynote speakers at the 6th annual conference January 24-26 in Marina del Rey, CA.  Lorsch is responsible for driving Strava's business development with mobile app platforms, device companies, other applications, brands and events.

Lorsch will talk about the dynamic space where technology and athletic performance intersect, and what it means for the endurance industry.  He'll discuss the trends he sees from his position as one of the industry leaders and how triathlon can take advantage of them.  Currently focused on the needs of avid cyclists and runners, Strava lets users track rides and runs via iPhone, Android or dedicated GPS device (e.g. Garmin, TomTom, Fitbit) to analyze and quantify their performance, as well as make fitness a social activity.  How can everyone in the business of triathlon use the latest technology for their benefit?  It's one of the trending aspects of change the TBI Conference will explore.

The TBI Conference will be packed full of information, opportunities and networking for everyone in the business and sport of triathlon. This is where the business of triathlon will get done.  There will be panels for multisport retailers and manufacturers, and the highly popular Race Director's track will continue from last year, focusing on the issues and needs of this segmented group of industry professionals.  More speakers and content will be announced in the coming weeks.

The Ron Smith Awards Celebration reception and dinner on Monday night includes the announcement of the Ron Smith Award winner, the Steve Hed Award winner; and other exciting awards in the event, retailer, manufacturer and media categories.


  • Oct. 21 - Nov. 30:  $399 TBI members / $499 non-members (member number is required to register at member rate)
  • Dec. 1 - Jan. 14:  $575 members / $675 non-members
  • Jan. 15 and after:  $675 members / $775 non-members

Registration fees include all sessions, breakfast, lunches and a ticket to the Ron Smith Awards Celebration.  Nonmember registration includes a one-year TBI membership.

Conference registration opens at 1PM Sunday, January 24, with the first session at 3PM.  The conference wraps up on Tuesday, January 26 at 12:30PM.

Special conference room rates are available at the conference host hotel the Marina del Rey Marriott.

Companies interested in conference sponsorship or Expo space should contact Shannon Standefer.

Sponsors of the 2016 TBI Conference include The ACTIVE NetworkHeadsweats, Endurance SportswireBicycle Retailer and Industry News, Quintana Roo, DryRobe and Kitbrix. TBI Corporate Partners are Ashworth Awards and FinisherPix.